The register and login conversion rate was low, especially on mobile. Since our clients' website aims to reach users that will buy in the future, it's very important to get them to register so we can start building a relationship with them.
Seer’s goal was to increase the number of accounts created and reduce form drop off without removing a single field from it.
We conducted a CRO audit, including Hotjar polls, heatmaps and sessions recordings to understand user behavior and inform an A/B test hypothesis.
Add copy with incentives of being a registered user
Explain why certain information is needed
Revamp look & feel of page design
Provide guidance for people who get stuck
Mobile Conversion Rate
Test Variant Conversion Rate
New User Registrations