Overview
Client
Consumer Blog
Industry
Ecommerce/Retail
Services
CRO, Creative
Results
Increased new user registrations and test variant drove higher conversion rates.
Challenge
The register and login conversion rate was low, especially on mobile. Since our clients' website aims to reach users that will buy in the future, it's very important to get them to register so we can start building a relationship with them.
Seer’s goal was to increase the number of accounts created and reduce form drop off without removing a single field from it.
Approach
We conducted a CRO audit, including Hotjar polls, heatmaps and sessions recordings to understand user behavior and inform an A/B test hypothesis.
Execution
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Add copy with incentives of being a registered user
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Explain why certain information is needed
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Revamp look & feel of page design
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Provide guidance for people who get stuck