Case Studies
CRO Audit Drives +124% in New User Registrations
Overview
A Seer client with a consumer blog sought to improve registration and login conversion rates, particularly on mobile devices. Seer conducted an audit and modified the page, leading to increased new user registrations and higher conversion rates on the test variant page.
The Challenge
The register and login conversion rate was low, especially on mobile. Since our clients' website aims to reach users that will buy in the future, it's very important to get them to register so we can start building a relationship with them.
Seer’s goal was to increase the number of accounts created and reduce form drop off without removing a single field from it.
The Strategy
We conducted a CRO audit, including Hotjar polls, heatmaps and sessions recordings to understand user behavior and inform an A/B test hypothesis.
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Add copy with incentives of being a registered user
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Explain why certain information is needed
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Revamp look & feel of page design
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Provide guidance for people who get stuck
The Results
→ 124% increase in new user registrations
→ 156% increase in mobile conversion rate
→ 131% higher test variant conversion rate