Case Studies
AI-Driven Optimization Boosted AI Overview (AIO) Citations and SERP Feature Wins for an Outdoor Living Leader
When a top outdoor living brand saw organic visibility slip as AI Overviews (AIO) and Featured Snippets reshaped search results, Seer helped them pivot to rank where it matters most. A targeted, AI-assisted optimization sprint restructured key content for high-impact SERP features, driving measurable gains in visibility and against top competitors.
Overview
In the age of AI-driven search, winning the top rankings isn’t enough to ensure visibility.
As AI Overviews, Featured Snippets, and other SERP features take center stage in search results, traditional rankings are being pushed further down the page, reducing engagement and traffic. For this client, the shift meant a noticeable decline in organic visibility, even on high-quality, authoritative content.
Recognizing that zero-click searches were here to stay, Seer helped the client pivot their SEO approach, from focusing solely on blue-link rankings to intentionally targeting SERP features. The result was a focused optimization sprint that restructured existing content for greater inclusion in AI Overviews and Featured Snippets, positioning the brand to capture attention where users now look first.
Client
Leading Brand in Outdoor Living
Industry
Type
The Challenge
→ Declining organic visibility: As SERP features like AI Overviews and Featured Snippets pushed traditional rankings further down the page, even authoritative content was losing prominence.
→ Reduced traffic share: Rising zero-click searches meant fewer user engagements, cutting into traffic from keywords the brand had historically owned.
→ Need for a strategic shift: Winning in an AI-driven search landscape required adapting content for SERP feature inclusion, not just traditional blue-link rankings.
The Strategy
To close the visibility gap, Seer executed a targeted optimization sprint for 11 high-potential articles, focused on winning placement in Featured Snippets and AI Overviews.
1. Copy Reorientation: Simplified and restructured content to deliver concise, scannable answers tailored to residential homeowner queries.
2. Search Intent Alignment: Matched content tone, structure, and format to those rewarded in Featured Snippets and AI Overviews.
3. AI-Assisted Optimization at Scale: Used ChatGPT to analyze competitor content and guide structural updates to accelerate production while preserving client expertise.
4. SERP Feature Targeting: Designed all updates with the express goal of improving presence in zero-click SERP formats.
The Results
→ Increased AI Overviews ownership by 344%, far outpacing the 274$ increase in general AI Overview presence for keywords the client ranked for
→ Generated 414 new AI Overview citations, contributing 65% of total month-over-month visibility gains
→ Outpaced top competitor’s AI Overview growth by 49%
In less than two months, Seer’s AI-focused content optimization strategy reversed declining visibility trends and positioned the client as a consistent presence in high-value SERP features. By shifting the content approach from “rank first” to “own the experience,” the brand not only reclaimed lost ground but also established a repeatable framework for winning in AI-driven search.