Tracy McDonald

Tracy McDonald has never met a puzzle she couldn’t solve—whether it’s wrangling messy marketing data, building dashboards that actually make sense, or figuring out how to get gumbo just right outside of New Orleans. With a background in full-service digital marketing (Search, Social, Email, Analytics, Branding, even Website Dev), and a degree in Marketing + Math, she brings a rare combo of left-brain precision and right-brain storytelling to her work. At Seer, Tracy spends her days experimenting with cross-client datasets in BigQuery, creating dashboards that balance form and function, and translating “big data” into plain English so teams can focus on bigger, better challenges. On the R&D side, she dives into the shifting SERP landscape—measuring the real-world impact of AIOs and LLMs on marketing strategy and building dashboards that turn Google’s algorithmic data into strategy fuel. From proving which content topics thrive in video format across paid social channels to decoding the ripple effects of AI in search, Tracy specializes in spotting the signal in the noise and translating it into something anyone can run with. What makes Tracy unique? She’s as comfortable talking SQL joins as she is swapping recipes. (Seriously—she trained at the French Culinary Institute for a summer, and her award-winning Ginger Snap Cookies have ruined store-bought for at least herself, if not a few friends.) If you love solving trivia questions, hunting for new restaurants, or resolving a bug in code before it hits prod, you already have something in common.