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AI & Search

Adapt or Be Left Behind: SEO in the Age of AI Answers

SEO isn’t going away, but it’s definitely not what it used to be. AI is shifting how your customers search, and if you’re still focused on rankings, you’re already behind.

The real question: How do you stay visible when AI delivers answers before anyone even clicks?

We’ll show you how to pivot your strategy, tighten up your KPIs, and thrive in this new world of search.

Drop your email below to subscribe to our newsletter for the tips that’ll keep you winning ⬇️

Ready to gear up with the tools that matter?

I didn’t just talk about the future of SEO—I’ve pulled together tons of actionable resources.

Whether it’s tracking your visibility or rethinking your brand strategy, everything you need is linked here, expand the categories to grab all of my resources.

Did you miss me at MAICON or want to rewatch my talk? Click here to see the content below.

Reads/Studies

Prototypes Without Devs

AI Overviews / Tracking AI Search Disruption

AI to Improve your Content

Level Up your AI Acumen:

Brand Visibility in AI

Are you starting to hear leads say, "I found you in ChatGPT"?

I am. And now clients and managers are asking, “We just got found on ChatGPT, but how do we know if we’re showing up there?”

This video breaks it down—how to track unlimited questions in a spreadsheet and compare which brands show up on Google (PAAs) versus ChatGPT's answers.

How can you spot if your visibility is strong on Google but slipping on ChatGPT? That’s a potential threat if your customers are shifting to ChatGPT, and you may be invisible there.

Watch the video to learn how to track and stay ahead.

95% of today's marketing work will be "handled" by AI.

That Sam Altman quote really stuck with me after hearing it on Mike Kaput and Paul Roetzer's podcast. Mike briefly mentioned an “AI survival kit,” and it got me thinking—what would that look like for marketers?

After talking to dozens of agencies and reflecting on my own, I’ve put together insights on where we are in the AI marketing journey, what skills we need, and how to build a career path that’s AI-enabled. Even if AI takes over just 10% or 30% of our work, that's still a big shift.

Ready to build your own AI marketing survival kit?