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Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts

We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…

Case Study / Ai / Ai Council / Ai Lab

Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance

One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search pe…

Case Study / Ai / Organic Search / Aios / Ai Council