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Featured Articles
Ai / Ai Study

AIO Impact on Google CTR: September 2025 Update
Analytics / Ai / Geo

The 3 New KPIs for AI Search: How to Measure Brand Performance in the Age of LLMs
Ai / Ai Lab

Initial Research: Gemini 3 Query Fan-Outs
Ai / Ai Advice

Which AI Visibility Tracker Is Right for Me? The AI Search Maturity Model

Your Attribution Authority:  A Guide For Taking Back Control

Where Are We Now Marketing accountability is at an all-time high, yet many marketers are more in the dark than ever. With increasing pressure to prove impact, 3…

Analytics / Attribution
chatbot traffic in Google Analytics

Use Google Analytics to Monitor AI Driven Search Traffic from ChatGPT, Gemini, and Perplexity

AI Driven Search Traffic in Google Analytics *Updated March 27, 2024* In August 2023, the Seer team created a dashboard to monitor the growing trend of AI drive…

Ga4 / Ai / Chatgpt / Attribution