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Identifying Signal from Noise: 6 Ways to Leverage Query Fan Outs for AI Search Strategy
Query fan-outs are one of the most talked-about elements in AI-Search, which makes sense considering the level of insight they can give us into why AI models me…
How LLMs Amplify Brand Misconceptions & How to Address Them With GEO
One of the biggest advantages of using AI for research is the elimination of unnecessary friction. Users no longer need to open multiple tabs or sift through do…
ChatGPT Changed Their Algorithm 46 Days Before Announcing Ads
After ChatGPT's January 16 ad announcement, we looked at the data. What we found was remarkable: the algorithm had been changing since December 1. This is the f…
What's The Impact of Google's AI Changes on Holiday Shopping?
We analyzed 90,000 gift-related prompts across Gemini, AI Mode, and AI Overviews. The growing usage of AI platforms has been a consistent conversation throughou…
Initial Research: Gemini 3 Query Fan-Outs
Google announced the release of Gemini 3 this week, and it came with some major advancements in reasoning, multimodal understanding, and agentic capabilities. B…
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Use AI to call your SMEs and create content with substance, not slop
Here is the TLDR, the video below shows me putting in an old blog post I want to update, getting a phone call from a Voice AI agent (VAPI) running on an n8n wor…
AI Optimization Test: Footers are back like 2003
After dropping my Nudie Jeans vs Banana Republic examples of AI rewarding high quality companies vs spammy tactics - I decided to go all in on optimizing with s…
Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…
Does Brand Awareness Impact LLM Visibility?
Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
How AI Overviews Are Impacting CTR: 5 Initial Takeaways | Seer Interactive
Since launching AI Overviews (AIOs) in May, these generative AI search features have been top of mind for search marketers to understand how these new features …