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Agents or Automations: Using the Right AI Tool for the Right Job
The Problem We Keep Seeing Last week, a team member spent three days building a web scraper in Python via ChatGPT. The kicker? An MCP for web scraping already e…
Study: The AI Search Landscape, Beyond the SEO VS GEO Hype
There’s endless hype on the market between the diehard: “Google’s’ traffic is still the dominant force in search by a longshot, why waste your time for the pean…
The Next 'Big Thing': AI Browsers & What Marketing Leaders Need to Know Now
Over the last year AI search has rapidly evolved. AIOs, GEO, and even agentic workflows are now a part of almost every marketing conversation. And while we’re s…
Study: AI Brand Visibility and Content Recency
Do you remember that year in SEO where everyone was convinced that simply updating the publish date of your content would improve your organic performance? The …
Case Study: 6 Learnings, 1 site - How Traffic from ChatGPT Converts
We analyzed real data from a single Seer client and uncovered a powerful signal: AI-driven visitors convert at a much higher rate than those from traditional or…
Google AI Mode: Hypotheses + Tips on How to Measure Impact for Your Site
AI Mode is out of the lab and into the hands of the public, and we should expect that some version of AI Mode becomes the default search experience on Google wi…
Do You Need to Write Meta Descriptions Anymore? Probably Not.
"Seven out of ten snippets we write never reach a single searcher."
Are Log Files the New Impressions? How We’re Tracking AI Visibility
AI tools like ChatGPT and Perplexity are influencing decisions, and driving leads… all without providing usage or search data.. So while everyone’s still waitin…
Scaling AI Starts with the Team. That’s Why We Invested $35K in Training.
You’ve made the investment. You’ve bought the tools. Now where are these “gains because of AI”?
How We Built an SEO AI Agent: One Tab, Zero Copy Paste, 28% More Clicks
Think about a routine SEO workflow: Google Search Console in one tab, SEMRush in another, Google search results, competitor websites, Screaming Frog, or Chrome …
AI Starts with Human Expertise – Here’s How to Capture It
You can’t effectively automate what you don’t fully understand. That’s what most teams run into when trying to scale expertise with AI. The workflow seems simpl…
Does Brand Awareness Impact LLM Visibility?
Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.