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What is Google Tag Manager and What Does It Do?
If you don’t have organization when working with analytics, you’re gonna have a rough time. Analytics tracking at its core is largely technical and this can ele…
Measure Marketing Impact with Google Attribution 360
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are still coming fa…
How To Find & Fix These 3 Red Flags In Your Google Analytics Data
Through Google Analytics tracking you can gain valuable insights into who is coming to your site, how they are using it and whether or not your website is doing…
Getting Started with GA 360 + Salesforce Integration
Google and Salesforce announced their partnership in November 2017 and plans for some exciting integrations between Google Analytics 360 and Salesforce Sales an…
Cleaning Up Query Parameters in Google Analytics | Seer Interactive
What are URL Parameters and Query Strings? URL parameters can transform an ordinary URL into a seemingly neverending query string of characters. Parameters are …
Turning ‘Time on Site’ from a Vanity Metric to an Actionable One
Time is the most sought after resource on the web, short of an actual sale. But why?
What is Dark Traffic in Google Analytics? Direct Traffic, and That’s Okay
What is Direct Traffic? We’ve all seen “Direct Traffic” in our Google Analytics reports. (direct) / (none) or just “Direct” traffic. Most people have the wrong …
Data Studio Tips for Non-Designers
Google Data Studio is a fantastic, free alternative to the Google Analytics Dashboards that are actually useful! One of the nicest things about Data Studio is t…
Essential Formulas for Your Google Analytics Data
Let’s be honest - we all know that there are TONS of spreadsheet formulas out there that make analyzing data so much easier, but how many of them do we actually…
Guide to Altering Campaign Values with Google Tag Manager | Seer Interactive
Campaign tagging is an important aspect of your analytics setup. It’s one of the critical elements in reducing your dark traffic. But sometimes, the tags on the…
Adobe Analytics 101: Your Comprehensive Guide | Seer Interactive
[UPDATE] This post was originally drafted in 2017 and we decided to take a look and see what’s changed in the last 7 years of Adobe Analytics. We verified, whic…
How to Setup Cross-Domain Tracking between Universal & Legacy GA
What do you do when you're stuck with Legacy GA tracking on a third-party platform? When a website is running an old version of Google Analytics (GA) code, our …