.png)
.png)
Use Reasoning Models to research why you aren't visible in AI search
The lifelong question of every optimizer of an algorithm is why, for for SEO's the why is ... why is Google showing these answers.
5 Paid Media Challenges Solved with AI
If you’re running paid media programs, your to-do list is probably a mile long (and growing). Between strategy, reporting, QA, budget management, creative, comp…
Does Brand Awareness Impact LLM Visibility?
Everyone wants to show up in AI answers, but most teams still don’t know which signals actually move the needle.
.png)
How to Track your Search vs AI vs Social Disruption in Looker Studio & what to do...
I believe that as people search "search engines" less, they don't have fewer questions they are just going to new places to get those answers. From WhatsApp to …
The case for Answer Optimization vs SEO, AIO, GEO, will you join me
The "Where before Who" problem of SEO Up front, I’m just going to get this out of the way: I don’t even like the term “GEO.” I use it because that’s what we set…
AI Without Anxiety: Identifying Breaking News vs. Lasting Trends
For marketers, the pace of AI innovation can feel like drinking from a firehose. Every week, there’s a new breakthrough, a new tool, or a new feature that seems…
Meeting Recap Pro: How We’re Using GPTs to Turn Messy Conversations Into Actionable Recaps
At Seer, we spend a lot of time talking. Client calls, internal syncs, strategy sessions—you name it. The problem? A member of our team is required to extract, …
.png)
The ABC’s of Marketing Measurement: A Future Ready Framework
Marketers are hoarders. No, not of branded swag or email subscribers—but of data.
How to Get Your Brand in ChatGPT’s Training Data
If you’re a new or lesser-known brand in 2025, how do you compete in AI search?
Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance
One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search pe…
.png)
Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
%20Custom%20GPTs%20for%20Marketing%20Automation.png)
How To Create (Actually Useful) Custom GPTs for Marketing Automation
At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large en…