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Tracking AIO Disruption: Trends from Q1 2025 Data
In February, we explored when you should care about AI Overviews (AIOs). The guidance? Don’t panic unless they’re impacting performance. In which case still don…
Meeting Recap Pro: How We’re Using GPTs to Turn Messy Conversations Into Actionable Recaps
At Seer, we spend a lot of time talking. Client calls, internal syncs, strategy sessions—you name it. The problem? A member of our team is required to extract, …
Project Brief GPT: Advancing AI-Driven Workflows at Seer
Most teams spend hours revising project briefs—rewriting, clarifying, and aligning different perspectives. Yet, misalignment still happens. The problem often li…
How to Get Your Brand in ChatGPT’s Training Data
If you’re a new or lesser-known brand in 2025, how do you compete in AI search?
Case Study: Analyzing the Impact of AI Overviews on Organic Search Performance
One of Seer's major clients—a leading digital solutions provider—sought to understand how AI Overviews and LLM visibility were reshaping their organic search pe…
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Does Being Mentioned on Top News Sites Impact AI Answer Mentions?
Why It Matters AI-driven search experiences, like ChatGPT, can dramatically influence brand visibility. If your brand is frequently mentioned by well-known publ…
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How To Create (Actually Useful) Custom GPTs for Marketing Automation
At Seer, we see the adoption of AI as a strategic advantage. We work with senior marketing decision-makers; from Digital Marketing Directors to CMOs at large en…
Analyzing AI Overview Data w/ Paid Conversions: Finding When to Care
Search is undergoing a shift with the rise of AI Overviews (AIOs). For both organic and paid search marketers, AIOs present new challenges by changing how users…
Google Deep Research vs. OpenAI Deep Research: The Future of AI Research for Digital Marketers
You and I both know Google is the king of search—it has been for decades. But new AI Deep Research tools are offering a preview of where the search might be hea…
We Built a Custom GPT to Streamline Presentation Creation—Here’s What It Does
In 2024, Seer established an AI Council to infuse artificial intelligence into our service delivery for all of Seer. We focused on a few big initiatives in 2024…
87% of SearchGPT Citations Match Bing’s Top Results
SEMrush just dropped a massive study analyzing 80 million ChatGPT queries, and one stat caught our attention: 46% of queries triggered SearchGPT.
How ChatGPT's SearchGPT Will Shape Your AI Optimization Strategy
Google’s reign isn’t what it used to be. Gartner has forecasted a 25% drop in traditional search engine volume by 2026, with an expectation that Google will ced…