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Creative Services / Consumer Insights / Ai / Chatgpt / Ai Study

ChatGPT Ads UX Study: Findings from Real AI Search Sessions
Ai

Same Prompt, Different Data Structure: ChatGPT's Search Data Keeps Changing
Analytics / Ai / Agentic / Travel & Hospitality

Agentic Commerce May Break Your Measurement Before It Breaks Your Strategy.
Paid Media / Ai / Chatgpt / Ad Strategy

Competitive Analysis for Paid Media: How To Find the Broken Stage

How AI Overviews are Impacting Paid Performance | Seer Interactive

TL;DR When an AI Overview appeared, paid CTR fell from 21.27% to 9.87% on the same queries, but AIOs showed on only 7% of the paid dataset and 2.2% of impressio…

Google Ads / Ai / Paid Search Overhaul

Making AI Work for Marketing Teams: What We’ve Learned (So Far)

TL;DR Seer scored about 170 deliverables and workflows on how generative, predictive, data-driven, and repetitive they are to find where AI could help most. Reb…

Seo / Creative Services / Integrated Marketing / Ai / Paid Search Overhaul