Our Latest Thoughts and Innovations

Get the latest industry updates, tutorials, and insights from our team on everything from digital strategy to career growth.
Featured Articles
Ai

Re-imagining AI Visibility KPIs in a Query Fan Out world
Ai

AI Citations Aren't Your Top KPI: ChatGPT-5.6 Luna Runs More Targeted Searches
Ai

SaaS Marketers - Promote your Claude & Codex connectors & win in AI search
Ai / Llm

Google Is Not Going to Stop Ranking Your Claude-Assisted Content

How AI Overviews are Impacting Paid Performance | Seer Interactive

TL;DR When an AI Overview appeared, paid CTR fell from 21.27% to 9.87% on the same queries, but AIOs showed on only 7% of the paid dataset and 2.2% of impressio…

Google Ads / Ai / Paid Search Overhaul

Making AI Work for Marketing Teams: What We’ve Learned (So Far)

TL;DR AI Search User Testing is a Seer service that watches real people research and decide with ChatGPT, Gemini, and Google to learn why they prompt and click.…

Seo / Creative Services / Integrated Marketing / Ai / Paid Search Overhaul