Words Matter: How to Develop Content that Connects with Customers



On-Demand Webinar


Teresa Lopez’s Seerfest presentation was the #1 most added to attendee’s schedules and the #1 most viewed of the day!

With users typically spending around 15 seconds on SERPs and on websites, capturing their attention and creating a connection is a challenge marketers don’t pay enough attention to.

Instead of spending countless hours reading tweets and testing the latest pop-up techniques, our time would be better spent setting egos aside, admitting that we don’t know everything (gasp), and learning about our audience, their needs, and their emotions to succeed.

Generic content about “saving time and money” doesn’t sell. Well-researched and thoughtful messaging does.

In this session, Teresa will cover scalable ways to understand your prospects and how to turn those insights into paying customers.

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Teresa Lopez
Teresa Lopez
Associate Director, SEO