Audience & PPC: Stop Guessing About Your Customer’s Needs

Do you know what your prospects care about when they’re searching? 

Let us rephrase that, do you know through data what your prospects care about when they’re searching? Do they even know the difference between PPC ads and organic listings? 



Teresa Lopez
Content Lead


Dan Lauder
PPC Team Lead


This webinar is for digital marketing practitioners who understand the value of audience research, but may not have the bandwidth or budget.  In this hour, Dan and Teresa will walk you through how to understand your audience’s problems and needs, develop tests to gauge impact, and how to unify channel teams around what really matters: your users.

What We Covered

Original research on how users actually review the search engine results page
How to use your existing resources to learn about what your customers want
Ideas for tests you can run quickly without a ton of resources
Identifying and fix where you are creating disconnects in your marketing
How to bring together SEO and PPC data to find areas of inefficiency

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Caloua Lowe
Caloua Lowe
Manager, Marketing