A title tag is an HTML element expressing the title of a web page. Title tags appear within the search results for each result and helps users and search engines understand the content of the page.
To answer the question, yes. Title tags are important for various reasons. Title tags are a major factor in helping search engines understand what the page is about. Even more importantly, they help searchers understand the content on your page, which helps them choose the most appropriate result for whatever their query is. Title tags also appear in the browser tabs (see image above), and in social shares.
Because title tags are so important to search engines, you should complete your keyword research before crafting one. Once you complete keyword research, you should have a clear understanding of the content and be able to craft a keyword-rich title (without overusing keywords) that describes the content and entices searchers to choose your result.
Title tags often get truncated in search results at around 550-600 pixel width, which is typically around 65 – 75 characters. So it is recommended to keep your title tag within that character limit to make your results more appealing to searchers.
3. Keyword Placement
Because you don’t have a large amount of space for your title, it’s important to get your higher-priority keywords closer to the beginning. Charles Taylor, SEO Manager at Verizon Fios, wrote a small case study on the PAGES SEO Magazine that explains this really well.
Again, a title is a signal to searchers and search engines what a page is about. By creating unique content with unique titles you can help search engines avoid confusion and showing the wrong page.
Looking for More Digital Marketing Tips & Tricks?
Sign up for our newsletter for more posts like this – delivered straight to your inbox!