Digital Marketing

Digital Marketing Checklist Template: Business Impact of COVID-19

This post was written by Molly Quinn & Rebecca Kilcoyne

Once stay at home orders went into effect to help stop the spread of COVID-19, consumer behavior and client priorities shifted seemingly overnight, making us rethink our strategy and timing of analyses.

It’s a challenging time for humans across the globe. As digital marketers, we’re lucky to have careers that are relatively easily done remotely. We do not take that for granted and are especially thankful for Seer at this time for everything its leaders and team members continue to live out: enablement, transparency, humility, intelligence, and collaboration.

With that being said, it’s an unprecedented time for digital marketers in terms of keeping up with all the moving pieces COVID-19 has set in motion from a business impact standpoint. We recently launched a Resource Hub for mitigating these impacts–check it out here!

If you’re looking for an easy to follow checklist to ensure you’re covering all necessary bases across Search, Creative, and Website efforts, see below:

Find our checklist here and make a copy!

We hope this checklist helps address what we see as the highest priority items. Please comment below with any questions or other activities you think could be impactful to add to the checklist


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