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EVP, Digital

Larry Waddell

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Larry joined the Seer team after helping Viridity Energy raise $16MM in venture capital as Director of Finance and later serving as VP of Strategic Channel Relationships. Before that, Larry served as COO of a freight logistics and warehousing company, executed the buyout of a 70-employee RV dealership, and provided management consulting to a younger Seer Interactive back when the company had 10 employees. Before these entrepreneurial endeavors, Larry was a Managing Director of SJF Ventures. He has an MBA from the Wharton School, an MA in Economics from the University of Pittsburgh and a BS in Materials Engineering from Lehigh University. Larry loves solving hard problems, building stuff, cooking, traveling to warm places with beaches, and spending time with friends and family.

Big Data • May 15, 2020

Leaning Into Your Business Challenges for Smarter Solutions

Larry Waddell

Business Thoughts • Oct 22, 2018

Innovation at Scale: Using a Software Development Model for Change Management

Larry Waddell

Seer Blog Case For Closed Loop Web Analytics
Analytics • Sep 4, 2014

The Case for Closed-Loop Web Analytics

Larry Waddell

SEO • Oct 2, 2013

Marketing Channel Measurement for Business Owners (and Time Travelers)

Larry Waddell

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