Blog

Think Twice Before Using Top of Page Bidding in AdWords

What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their […]

Yahoo Directory Listings: Are They Worth It?

The result of good SEO is traffic, conversions, and community. Recently, a conversation around the value of the Yahoo directory listing came up at SEER, and it turns out that, in most cases, there is no traffic coming from Yahoo directory listings. In gambling terms, what we found in our data was that if you […]

Three Tales of PPC Geotargeting Successes

With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini […]

SEER Interns: Instagram Takeover

SEER’s blog is loaded with tutorials, tips, and hints to help fuel a SEO campaign, power PPC efforts, and build metrics using Data Analytics. Although SEER’s team has a plethora of online marketing knowledge – SEER also has another amazing asset: a company dynamic bursting with creative and multi-faceted individuals. To share the behind the […]

Taking the Data-Driven Approach to Guerrilla Marketing

Guerrilla marketing. It’s a term that we’ve heard thrown around town—usually to describe an unconventional idea for promoting a campaign. And that still rings true. Guerrilla marketing has been around for a while now, starting with door-to-door salesmen. But with the evolution of marketing via the digital age, guerrilla marketing has also transformed. Guerrilla marketing […]

How The Beatles Can HELP! You Find a New Agency

  I bet you never thought the inspiration you need when it comes to choosing a digital marketing agency could come from The Beatles. There are a lot of great posts out there offering advice on how to choose the right agency, but most, if not all, only focus on things like service offerings, pricing […]

12 Awesome Perks of Being a SEER Intern

Passing our one-month mark as SEER digital marketing interns, we have joined didactic training sessions, completed engaging projects, and learned a tremendous amount of SEO knowledge along the way. It’s pretty clear that we love interning at SEER – what better way to share our love than through a gif-filled, all-things SEER favorite list? 1) […]