SEER Blog

Get Your Content On: Social Media Marketing with BuzzSumo

There is only one thing that is more exciting than the new features in BuzzSumo, and that is applying them to your social media marketing efforts. In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who don’t know […]

When it Comes to URLs, Does Size Matter?

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy? Answer: If you are trying to maximize how many people can recall your website domain five seconds after seeing it, then buy disco.ball. You’ve probably seen the internet awash lately in bizarre domain extensions. Speculators, […]

The Power of the Pencil

Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful […]

A Hack to Track Local Carousel Traffic

Proving the fruit of your labor can sometimes be tricky for anyone working to increase local visibility for a client. If the business is in the local pack, that’s one thing. But if a business appears in the local carousel, things get less clear because they’re ranked horizontally instead of vertically. And even if you […]

Creating an Asset In Under 72 hours

Creating a marketing asset can often feel like a daunting task. As marketers, we want it to be a success. We block out hours for research and brainstorming. We create a plan to get the job done and another to promote it. We spend weeks and months creating something that’s supposed to feel ‘in the […]

AdWords’ New Website Call Conversions – SEER’s Beta Experience

This week, Google introduced a new feature for AdWords — Website Call Conversions. Well, at least it’s new to most people. It’s actually been in super secret secret beta status since at least October 2013. (Image Credit) And from what I hear, there was an even more alpha version of it before that. Needless to […]

So You Have a Ton of Big Data, Now What?

Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data – even if it does reveal a hidden company gem – can appear to be an exhausting, time-consuming, and repetitive process. As SEER interns, we had the amazing opportunity to research […]

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