Spark New Ideas with these Keyword Research Tools/Tips
A successful SEO campaign starts with choosing the right keywords. Growing your business beyond the initial campaign involves expanding your keyword list and this can be difficult at times. You’re in need of new keyword ideas and new opportunities but you don’t know where to look. There are a ton of SEO tools out there that can [...]
Going from SEO N00B to Full-Timer in Six Months and What I Learned Along the Way
When I was four years-old I asked my mother what red and green traffic lights meant. I immediately followed with two more burning questions regarding why dogs wag their tails and why people respond, “you’re welcome” to a “thank you.” Done! For the next several minutes, I was omnipotent. My education was complete. I knew [...]
Google i/o ’13 Is Live Streaming More Presentations! Here’s 7 for Marketers to Watch
Google i/o is not just for coders anymore! Us marketers can gain some knowledge too! Google i/o is Google’s big yearly developer conference and it’s happening next week (May 15-17 in San Francisco). This year it seems like they included some interesting ones that I believe the marketing industry would get some use out of. [...]
Link Building for Big-Name Brands
Link building is clearly not a one-size-fits-all endeavor. Strategies have to take into consideration each client’s industry, customer, and brand itself, so things can get complicated rather quickly. Throw into the mix a name brand client that is especially concerned about aesthetic and brand fit, and typical “go to” tactics aren’t really going to cut [...]
15 Lessons Learned After 5 SEER Years
Let me start this by saying I have so much to learn. I’m extremely grateful for the experiences & knowledge gained over the last 5+ years at SEER and hope to learn even more over the next 5. At one time or another since starting, I’ve been on the wrong end of almost every one [...]
Mastering #PPC: Learn the Skills to Pay the Bills
Now that Francis has showed you how to set up AdWords and BingAds accounts, let’s dive into how to pay for your ads and why you might chose each option. There are three primary billing options available for AdWords and BingAds. Prepay How Does Prepay Work? Advertisers are required to deposit funds into their account(s) prior [...]
Pick up the Phone: Lessons We Can Learn from Public Relations about Outreach
SEOs and Public Relations professionals can sometimes have a contentious relationship. PR pros often feel like we’re encroaching on their territory, while as SEOs, we feel like we can add more value and ROI for clients with data-driven results. But PR and SEO are not mutually exclusive– in fact, the best results often happen when [...]