Paid Media Overhaul Increases Applications by 67%

A deep historical analysis and paid media refresh led to a 67% increase in applications.
[ Overview ]

For YouthBuildPhilly, our strategic overhaul of their Paid Search & Social campaigns led to a 67% increase in applications – their strongest since pre-pandemic years. By refining geographic targeting, audience segments and enhancing ad creative, we not only boosted enrollment, but elevated social visibility and engagement, connecting more young adults with vital workforce development opportunities.

Increase in Applications YoY

The Challenge

YouthBuildPhilly, a charter school that offers young adults (17-20) who were unable to complete high school the opportunity to earn their diploma, came to us with tough admissions goals for 2023. Their previous social campaigns had not been driving admissions results. As part of our commitment to giving back to our community, we were only too happy to lend a hand to help YouthBuild increase enrollment, taking on this challenge pro bono.

The Strategy

Our Paid Media team conducted a thorough audit of previous campaigns. In addition to pinpointing successful aspects of prior ads, we uncovered new opportunities to better target audience segments. After narrowing YouthBuild’s geographic targeting to areas where they could make the greatest impact, we worked closely with the client to fine-tune creative and messaging in ads to better connect with their audience.

The Results

Our deep dive into YouthBuild’s prior campaigns, newly-surfaced audience insights and refreshed creative lead to a 67% increase in applications compared to the previous year. On top of seeing their strongest admissions numbers since before the pandemic, YouthBuild increased their social visibility and engagement, helping make more young people aware of workforce development opportunities available to them in their area.

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"YB Philly enrolled our largest class of students, 265, the largest in our 32-year history. This would not have been possible without Seer's support." - Le’Yondo Dunn, CEO
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