Case Studies

SEO Boosts Higher Ed Program Website Launch and Monthly Traffic Growth

A university starting a new program needed a website launched. A niche program, it was crucial to quickly drive traffic and start building a relationship with potential students.

Overview

A university launched a new program and needed an accompanying website. Seer built a website to create awareness for this new program and drove organic traffic to it at an increasing amount month-over-month.

Client

University, Single Program

Industry

Type

[The Impact]
72
page one rankings in 18 months
149
Organic-driven form fills for more information

The Challenge

Our client was a university starting a new program that needed a website launched. The program is niche and likely to have a smaller target audience, but it was crucial for them to drive organic traffic and start building a relationship with potential students.

Seer’s goal was to build a digital foundation and create awareness for their new program.

The Strategy

Build a website that includes high-quality content optimized for people, and continue to uncover insights for opportunities through analysis and ongoing consulting.

→ Built 9 core webpages for site launch

→ Over the next 9 months, 4 analyses were conducted on those pages, along with monthly reporting and ongoing consulting & research, resulting in 11 new pages and 13 page edits

The Results

→ 149 Organic-driven form fills

→ 72 page one rankings in 18 months

→ Average increase of 8.67 keywords on page one from months 12 to 18

→ 3K+ sessions / month reached by month 18

→ +1,383% from month 1 to 18

→ Average increase of 160 sessions month-over-month during this period

MoM traffic growth higher ed website launch seo and creative case study seer interactive (3)-1

 

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About Seer Interactive: 

Seer Interactive is at the forefront of Generative Engine Optimization (GEO). We run enterprise-scale AI search experiments and turn them into proven strategies that deliver AI visibility and business impact. We help enterprise brands navigate the shift between traditional SEO to AI visibility, building strategies that win across search engines, LLMs, and wherever your customer is looking for answers.

Our edge? Decades of thinking about how people get answers to problems, across social, SEO, Paid, and UX, now applied to AI search through live GEO experiments that deliver measurable visibility. Wil Reynolds and the Seer team have been leading the conversation on AI, SEO, and GEO since the beginning.

Seer partners with industries from SaaS and e-commerce to healthcare and banking , helping brands like American Family Insurance and Capital One adapt, move faster, and capture visibility in an AI-first world.