Case Studies

Remarketing Leads to 23% Higher ROI and $1.69MM Revenue

New audiences incurred only 28% of the cost, but earned 44% of the total revenue among AMResorts' remarketing campaigns.

Overview

Our client AMResorts asked Seer to analyze their booking funnel and pinpoint when and why users would abandon their carts before purchasing. Seer analyzed their data and discovered opportunities for retargeting campaigns. After deploying these campaigns, AMResorts saw $1.69M in projected additional revenue in a single year — $8.5M across 5 years.

Client

AMResorts

Industry

Type

[The Impact]
+23%
return on investment (ROI)
+4%
total bookings
+153%
conversion rate

The Challenge

Understand the customer journey

AMResorts is a collection of luxury resort destinations spanning over 7 different brands, over 6 countries and 23 destinations. They first partnered with Seer so that they could implement tracking in a way that helped them identify and understand their audience better across all of their brands, as well as look at search holistically.

In one of the first analyses we worked on for AMResorts, we began to dig through the data being collected from our implementation and performed an analysis of their audiences across their brand websites, how users were navigating through the site, as well as how they were navigating through the different booking engine paths and converting.

Specifically, we were interested in seeing what the user journey looks like for people that navigate through the land-only booking engine (hotel vacation only, without flight).

The Strategy

Visualize the booking funnel

AMResorts-Remarketing_Case_Study_p2

We used Advanced Analysis in Google Analytics 360 to visualize the booking funnel and analyze drop-off at each step of the process.

We found drop-off rates consistent across brand segments - with the largest happening on the Select Resort page (Step 1) and Guest Information Summary page (Step 4).

Our hypothesis was cart abandoners may have been researching options and prices without being ready to buy at that stage, or may simply not be ready to commit to booking yet.

Our recommendation was to create two audiences for retargeting users with the brand site and/or resort they had landed on via paid search:

  • Cart Abandoners (Step 1)
  • Cart Abandoners (Step 4)

Deploy remarketing campaigns

The Seer Paid Search team imported GA360 Audiences into Google Ads and initiated Remarketing Lists for Search Ads (RLSA) campaigns in order to:

  • Increase Total Bookings and Conversion Rate
  • Generate Revenue
  • Surpass PPC ROI Goal

The Results

→ +23% increase of ROI

→ +4% increase in total bookings

→ Resulted in $1.69M in annual projected revenue

→ +153% higher conversion rate

In the first two months, 44% of the total revenue earned from all 19 remarketing campaigns came from the new Seer audiences - while only 28% of the total cost was spent on attracting these groups. Overall, the four Seer audiences surpassed ROI goal by 90%.

Both of the Cart Abandoner segments drove the highest returns of all remarketing audiences - demonstrating the power of retargeting.

Boost your brand with stronger marketing campaigns.

Contact Us

“The Seer team did an exceptional job finding new opportunities within our audience segments. This analysis has led to even more advanced paid search audience development. We're looking forward to continued growth and success working together.” 

- Katie S, Digital Campaign Analyst

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About Seer Interactive: 

Seer Interactive is at the forefront of Generative Engine Optimization (GEO). We run enterprise-scale AI search experiments and turn them into proven strategies that deliver AI visibility and business impact. We help enterprise brands navigate the shift between traditional SEO to AI visibility, building strategies that win across search engines, LLMs, and wherever your customer is looking for answers.

Our edge? Decades of thinking about how people get answers to problems, across social, SEO, Paid, and UX, now applied to AI search through live GEO experiments that deliver measurable visibility. Wil Reynolds and the Seer team have been leading the conversation on AI, SEO, and GEO since the beginning.

Seer partners with industries from SaaS and e-commerce to healthcare and banking , helping brands like American Family Insurance and Capital One adapt, move faster, and capture visibility in an AI-first world.