Case Studies

Salesforce Integration Enables Data Refresh in GA360 Every 4 Hours

Seer’s expertise in this area allowed Looker to confidently head into the integration and execute a true closed-loop data integration in GA360.

Overview

Looker, a business intelligence platform, relies on lead generation via their website. The Looker team turned to Seer to help them leverage advanced Google Analytics features for an improved attribution model and better segmentation. As a result, Looker now has full marketing and content attribution to bottom-line closed won deals.

Client

Looker

Industry

Type

[The Impact]
4 hours
Salesforce data sync with GA360
3+
new reporting features in GA360

The Challenge

Looker generates new leads on their website by having users sign up for free trials and demos.

Within Google Analytics, they could see what marketing efforts and content drove lead creation and build an attribution model all the way through to closed deals.

However, the Looker team wanted to leverage the advanced features and segmentation capabilities in GA360 with their Salesforce data.

The Strategy

Utilizing Seer’s custom planning & best practices for the Google Analytics 360 (GA360) + Salesforce Sales Cloud turnkey integration, Seer worked with Looker to:

  • Provide specs and requirements for a multi-team project to execute on the development & implementation of the integration
  • Import Salesforce lead statuses, opportunity stages, and additional Salesforce fields (Industry, Rating, Number of Employees, etc.)

Seer’s expertise in this area allowed Looker to confidently head into the integration and execute a true closed-loop data integration in GA360.

Looker_page-5-1

Seer assisted Looker's development team, Salesforce team, operations teams, and legal team:

  • Create new Salesforce fields (Looker)
  • Pass the GA Client ID to Salesforce using a hidden form field (Looker)
  • Link GA360 + Salesforce Sales Cloud (Seer + Looker)
  • Data Validation (Seer + Looker)

The Results

Salesforce syncs with Google Analytics every 4 hours

This allows us to combine online activity and trends in GA360 (e.g. traffic source leading the user to the website, content the user consumed, etc.) with real-time Lead and Opportunity information in Salesforce.

For example, with Opportunity Closed Won (the final stage in Looker's sales funnel) set up as a goal conversion, we can create segments and audiences for further activation across the Google Marketing Platform.

Want help with attribution and integrations? Let's talk.

Contact Us
[Up Next]
Analytics / Client AECF / author-kia-street

UX Improvements Boost Non-Profit Conversions +600% and +97%

Check it out
Case Study / Conversion Rate Optimization

CRO Audit Drives +124% in New User Registrations

Check it out

About Seer Interactive: 

Seer Interactive is at the forefront of Generative Engine Optimization (GEO). We run enterprise-scale AI search experiments and turn them into proven strategies that deliver AI visibility and business impact. We help enterprise brands navigate the shift between traditional SEO to AI visibility, building strategies that win across search engines, LLMs, and wherever your customer is looking for answers.

Our edge? Decades of thinking about how people get answers to problems, across social, SEO, Paid, and UX, now applied to AI search through live GEO experiments that deliver measurable visibility. Wil Reynolds and the Seer team have been leading the conversation on AI, SEO, and GEO since the beginning.

Seer partners with industries from SaaS and e-commerce to healthcare and banking , helping brands like American Family Insurance and Capital One adapt, move faster, and capture visibility in an AI-first world.