Case Studies

SeerSignals Increases Organic Conversions 34% YoY

Customer research & tailored content powered by our findings boosted organic conversions by 34% YoY. 

Overview

Seer’s proprietary data and business intelligence platform, SeerSignals, helped Adaptive Insights identify impactful longtail terms to boost search visibility. Further fueled by customer research, these findings informed a custom content strategy that propelled them to the #1 ranking for key service terms, earning a 122% surge in organic sessions and a 34% increase in organic conversions YoY.

Client

Adaptive Insights

Industry

Type

[The Impact]
#1
position for priority services head term
+122%
increase in organic sessions YoY
+34%
increase in organic conversions YoY

The Challenge

Adaptive Insights, a Workday Company who develops corporate performance management software, wanted to expand its reach among their CFO target audience. Even though their competitors had Page One visibility for “FP&A software,” Adaptive Insights could not be found for this and other related terms.

The Strategy

By utilizing Supernova™, Seer’s proprietary data warehouse and business intelligence software, we partnered with our client to uncover a variety of relevant long-tail terms. Taking our Supernova™ findings to the next level, customer research enabled us to craft highly-customized content that could potentially speak to the pain points of different financial professionals, seizing upon those long-tail terms in a meaningful way.

The Results

A testament to the one-two punch of qualitative and quantitative data working together to form a winning strategy, Adaptive Insights catapulted into the #1 spot for their priority services head term. Beyond search engine results page (SERP) rankings, specifically tailored content created as a result of our customer research drove a 122% increase in organic sessions YoY and a 34% boost in organic conversions YoY.

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About Seer Interactive: 

Seer Interactive is at the forefront of Generative Engine Optimization (GEO). We run enterprise-scale AI search experiments and turn them into proven strategies that deliver AI visibility and business impact. We help enterprise brands navigate the shift between traditional SEO to AI visibility, building strategies that win across search engines, LLMs, and wherever your customer is looking for answers.

Our edge? Decades of thinking about how people get answers to problems, across social, SEO, Paid, and UX, now applied to AI search through live GEO experiments that deliver measurable visibility. Wil Reynolds and the Seer team have been leading the conversation on AI, SEO, and GEO since the beginning.

Seer partners with industries from SaaS and e-commerce to healthcare and banking , helping brands like American Family Insurance and Capital One adapt, move faster, and capture visibility in an AI-first world.