Marketing Business Intelligence
We were sick of paying for and getting slowed down by multiple software tools to get us the data we needed to form hypotheses, validate them, and execute on them quickly.
So we built our own.
Our strategic data warehouse centralizes data sets across PPC, SEO, Analytics, and external inputs, allowing us to see and act upon trends in real time.
Real time conversations on what’s moving the needle for your business.
Marketing Business Intelligence Services We Offer
At Seer, we see search data for what it is: some of the most detailed consumer trends and behavioral data you’ll find anywhere.
You’ve got business questions — we’ve got answers directly from your user’s behavior.
✔ Market Intelligence
✔ Digital Diligence
✔ Media Efficacy
✔ Location Expansions
✔ Product Naming
Our Approach to Marketing Business Intelligence Consulting
A Solution for Your Business, Not the Masses
We’re not trying to solve the world’s problems. We’re trying to solve yours. So we don’t build solutions for the masses, we build them for your business.
✔ No guessing, no industry best practices
✔ Consultants who understand your business and what drives your bottom line
✔ Custom discovery all the way through to implementation plans based on your company
Our data warehouse allows us to catch trends, validate hypotheses, and scale them across all our clients. A luxury not afforded to an in-house team alone.
✔ Built to scale — one brilliant idea for one client scales into value for every client
✔ Real time validation of trends as anomalies in your business or an industry shift
✔ The innovation of 200+ seasoned consultants at your fingertips
Seer’s Digital BI team is homegrown from search marketing experts. They’ve strategized and executed across the marketing mix and know how to pull action out of data.
✔ No analysis for the sake of analysis — Marketing BI is about driving action and ROI
✔ Sit side by side with Seer’s SEO, Creative, Analytics, and Audience Research consultants always on call
✔ Marketing software and consulting built by marketers who’ve been in the arena
Whatever the question, we work with you to determine what pertinent data you have available and what data from Seer’s warehouse should we pair it with. We’ve solved problems like:
- Which of my lines of business presents the most room for ROI expansion?
- What should my content roadmap look like over the next 3-6 months?
- How do consumers’ wants and needs change by region?
- How should I integrate off-line brand campaigns into my digital experience?
- … and more!
Trust the Process
We don’t jump right into the data, and for good reason. Our process is designed to ensure we thoroughly understand your business needs and engineer analyses that will truly impact on your organization’s goals:
To operationalize the insights uncovered during our analyses in a way that gets tangible results — we combine a scientific approach with human touch.
Is Marketing BI Right For You?
When you stop guessing and become truly data-centric, you mitigate risk and innovate faster, enabling you to move ahead of competitors.
According to a 2019 executive survey, only 31% of companies say that they are data driven, citing cultural and technological reasons.
We work best with clients who are encountering similar challenges, such as:
✔ Limited time or bandwidth to analyze data
✔ Inability to store or refresh large data sets
✔ Unsure how or where to collect data
✔ Unsure how to leverage unstructured, unorganized data
✔ Inability to translate data into actionable next steps
Not looking for a long-term Marketing BI project? Check out our project sprints here!