At Seer, our opinions don’t matter — it’s your customers’ that do.
Our audience team sits at the intersection of qualitative and quantitative research — analyzing SERP data and talking to your target customers. Our research process identifies your customer’s pain points so you can solve them.
We hand you solutions that enable your team’s marketing strategy — not a well-designed presentation full of assumptions to be stored on a shelf.
We may not be your ideal customer, so how can we assume we know what they need to convert?
With our data-driven approach, we’re able to uncover the ‘why’ behind audience behavior and leverage our recommendations to build a more frictionless path to your conversion.
Audience Intelligence Services We Offer
Based on your objectives, we use a mix of qualitative and quantitative data to:
- Support Message Development: Pinpoint your audience’s motivation
- UX & Content Recommendations: Uncover your audience’s pain points, information gaps, and friction points to move them down the funnel
- Mitigate Design & Copy Plan Risks: Ensure alignment to conversion paths and avoid costly design and copy do-overs
Our Unique Approach to Audience Intelligence Consulting
Research starts with your objective — whether you want to understand what triggers people to begin searching for your product, how search plays a role in users’ journeys, or what’s missing from your site, Seer will build an audience intelligence plan to accomplish just that.
- Seer’s projects are created custom for your needs. A variety of research methods are used to meet your objectives, from in-depth interviews and surveys to live behavior observation and feedback sessions.
- Need implementation help? No problem. Once we’ve identified solutions, we work with Seer’s SEO, Paid Media, Analytics, and Creative teams to implement and monitor the impact on your KPIs from better connecting to your customers.