Recent studies suggest that a marketer’s most common challenge is being able to prove the ROI of his or her marketing activities. In a world driven by data, it’s become increasingly vital to show the impact that your marketing dollars are having while determining which channels and tactics are best suited to achieve your goals. Often, for B2B and service companies, the ROI of marketing assets such as ads, video, and other content pieces can be hard to track—unless you have Closed Loop Analytics.
Not only does Closed-Loop Analytics bridge the gap between sales and marketing, it also enables you to improve your marketing strategy by better understanding how people behave on your site. Closed-Loop Analytics allows you to determine which channels and tactics are providing the most powerful conversions. By understanding this, you’re then able to craft strategies that are proven to get the best results.
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