Kristy's degrees are in journalism and psychology, but like many people in the industry, she somehow found herself working in digital marketing and specializing in SEO. Her first SEO job was focused heavily on completing technical audits with the unique challenge of quantifying the impact of these audits for executives. Since then, she's brought a similar mindset of focusing on business needs and using data-based monitoring and projections to prioritize online efforts. Kristy has experience working for marketing agencies, consulting, and working in-house in the start up space. She loves unpacking unique businesses and understanding everything from how companies operate to which metrics matter most to them in order to be successful. She is passionate about leading others with her expertise in dynamic strategic planning and communicating performance in ways that resonate with executive leadership teams. In her free time, she enjoys hanging out with her 120lb pup and has recently taken an interest in plant-based cooking. On the weekends you can typically find her playing beach volleyball, learning to golf, or at the dog beach.