John is passionate about using analytics to put a stop to lousy marketing. Throughout his career, John has consulted with companies on how to use data and measurement strategy to understand customers, to reach them in the moments that matter, and ultimately to deliver better marketing.
As the VP of Analytics & Insights, he draws on his years of experience as a consultant, author, and past President of the Digital Analytics Association to guide his team and clients toward analytics excellence. When he's not working, you can likely find John with a fishing rod in his hand or spending time on the water (or in a hockey rink) with his wife and three boys.
"If you don't know where you're going, you'll end up someplace else." - Yogi Berra