{id=206301359763, createdAt=1769697551279, updatedAt=1777648973535, path='john-lovett', name='Lovett, John', 3='{type=string, value=John}', 4='{type=string, value=Lovett}', 5='{type=string, value=VP Analytics}', 6='{type=image, value=Image{width=null,height=null,url='https://7982212.fs1.hubspotusercontent-na1.net/hubfs/7982212/Team%20Member%20Headshots/john-lovett-seer-headshot.png',altText='',fileId=null}}', 7='{type=option, value={id=1, name='eastern', order=0, label='Eastern'}}', 8='{type=string, value=John is passionate about using analytics to put a stop to lousy marketing. Throughout his career, John has consulted with companies ranging from Fortune 50 to non-profits on how to use data and measurement strategy to understand customers, to reach them in the moments that matter, and ultimately to deliver better marketing.
As the VP of Analytics at Seer Interactive, John draws on his years of experience as a consultant, author, and past President of the Digital Analytics Association to guide his team and clients toward analytics excellence. Lately he’s focused on using AI in Analytics.
When he’s not working, you can likely find John with a fishing rod in his hand or spending time on the water (or in a hockey rink) with his wife and three boys. }', 9='{type=string, value=John Lovett is the Vice President of Analytics at Seer Interactive, where he leads the analytics practice with a focus on AI-assisted measurement and data strategy. With 20+ years in digital analytics, John is the author of The Big Book of KPIs and Social Media Metrics Secrets and past President of the Digital Analytics Association.}', 10='{type=image, value=Image{width=null,height=null,url='https://drive.google.com/open?id=13UQ7xvnW5sX6VGjIiuLIS37JoBy8gC-q',altText='',fileId=null}}', 11='{type=string, value=https://christophershaven.org/, https://www.habitatphiladelphia.org/, https://www.nsrwa.org/}', 12='{type=string, value=Christopher's Haven}', 13='{type=string, [email protected]}', 14='{type=string, value="If you don't know where you're going, you'll end up someplace else." - Yogi Berra}', 19='{type=string, value=Analytics}'}
John Lovett
VP Analytics
John is passionate about using analytics to put a stop to lousy marketing. Throughout his career, John has consulted with companies ranging from Fortune 50 to non-profits on how to use data and measurement strategy to understand customers, to reach them in the moments that matter, and ultimately to deliver better marketing.
As the VP of Analytics at Seer Interactive, John draws on his years of experience as a consultant, author, and past President of the Digital Analytics Association to guide his team and clients toward analytics excellence. Lately he’s focused on using AI in Analytics.
When he’s not working, you can likely find John with a fishing rod in his hand or spending time on the water (or in a hockey rink) with his wife and three boys.
Division
Analytics
Timezone
eastern
Community & Volunteering
Christopher's Haven
"If you don't know where you're going, you'll end up someplace else." - Yogi Berra