Ian Howells gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12. He talks about mining the gold right under your nose. He details the need for local content, prioritizing which cities to target using Google Analytics, how to use your top converting keywords in your research, and geo-targeting paid search campaigns.
Previous video: Eppie Vojt - The SEO's Guide to Scraping Everything
About these videos:
This is the 4th of 9 presentations from the SEOmoz Meetup at the Search Church on 5/12/12. I'll be posting each presentation in the order they were given over the next several days. After the last presentation, I will have a link to all the slide decks and an MP3 of the entire meetup.