Purna Virji gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12. She talks about how to stand out as an expert, making your customers fall in love with you, and getting high quality relevant links.
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About these videos:
This is the 6th of 9 presentations from the SEOmoz Meetup at the Search Church on 5/12/12. I'll be posting each presentation in the order they were given over the next several days. After the last presentation, I will have a link to all the slide decks and an MP3 of the entire meetup.