This isn’t a presentation on what’s coming. It’s a presentation on what’s here.
Rand Fishkin and Wil Reynolds have different approaches on how to approach marketing through a recession. One leans into the complexity of brand and messaging, the other, into precision budget cuts and following a micro data trail.
Rand Fishkin: "How to Gain a Competitive Edge & Grow your Business During Times of Great Stress, Strife, and Turmoil"
Wil Reynolds: "Everyone Has a Plan … Until They Get Punched in the Mouth"