Ricky is originally from the Rio Grande Valley and has lived in Austin, Texas, for eleven years. He attended St. Edward’s University and received his Bachelor’s degree in Psychology. After graduating from St. Edward’s, Ricky shifted careers and began working full-time as an adoption counselor for the Austin Humane Society while also interning as a social media manager for non-profits around the city. He eventually expanded his skills to include paid media (PPC, Facebook, Instagram, Pinterest) creative design, and CRO.
As a Paid Social Media Associate, Ricky works closely with other associates to make data-driven decisions that move the needle. Ricky is a firm believer in giving the people what they want by crafting engaging content and empathetic messaging that pushes users to act.