Nick is an Associate Director for the PPC division of Seer, focusing on strategy and growth across clients, his team, and the entire division. Nick also supports Seer’s Business Strategy team, speaking with prospective clients about their business goals and needs, evaluating if Seer would be a good fit, and helping to develop initial strategies to set the teams up for success.
Nick has 10 years of experience in managing paid search campaigns and strategy. Nick originally joined the Seer team after working at a full-service digital and eCommerce agency where he managed performance channels for clients, across an array of verticals, primarily focusing on PPC. Nick has grassroots in nonprofit marketing and sales and is a graduate of Temple University’s Fox School of Business, majoring in Marketing.
A lot of the stories you’ll hear from folks are usually success stories. Here at Seer, we believe deeply in transparency and Kaizen – the idea of continuous improvement. With that in mind, Nick managed campaigns for one of our oldest clients at Seer and ran into an issue where we mismanaged their budget. This led to potential issues around future budget allocations for the remainder of the year. Rather than trying to sweep it under the rug or make excuses which (we never do), we owned up to the mistake and detailed out what happened, why it happened, what we did to fix the problem and our plan for making sure it never happens again. Since we have established trust with this client over so many years, this type of conversation is a bit easier to have and reminds Nick what strong partnerships are made of.
A bit about Nick:
In his spare time, Nick works as an instructor for the University of Vermont’s Digital Marketing Professional Certification Course, teaching a weekly session on paid search fundamentals. Last but not least, he also helped the Philadelphia Eagles win a Super Bowl… as the water boy!