Michelle is currently an Team Lead for the Analytics team with a passion for data driven marketing. Before joining Seer Interactive, she spent more than 5 years as an account manager and director of web and communications strategies at a marketing communications firm. Her experience spans a variety of digital & traditional marketing aspects including web analytics, SEO, front-end coding, information architecture, email marketing, newsletter development, writing, and more. Michelle holds a Bachelor of Science in communication from Boston University. A mother of a young child herself, Michelle volunteers for the Breastfeeding Resource Center in Abington, Pa., a nonprofit providing clinical and educational breastfeeding services as well as parent classes in the greater Philadelphia area. In a previous life, she was a performer – acting, singing, and dancing in children’s theater – and still takes dance classes when she can.