As Associate Director, Emma oversees strategy and execution for clients, ensuring that performance and deliverables align with goals. She helps to connect staffing and internal resourcing to projects based on clients’ unique challenges and priorities. Emma is passionate about building relationships and trust through open communication, active listening, and results.
Emma manages a team of subject matter experts, encouraging them to embrace machine learning and test into platform betas in order to deliver consistent performance while scaling results through automation.
Emma has 8+ years of paid media experience building strategies for various businesses and industries including Healthcare, Finance, Insurance, B2B, and eCommerce among others. She is driven by how fast everything can change in online marketing and the opportunity to leverage platform updates and data-driven insights to stay ahead of the competition.
Emma is from Annapolis, MD, and in the summertime always returns to her hometown for boating, Orioles games, and crab feasts. In her free time, Emma can be found working out on her Peloton, hiking with her pup and husband, watching Philly sports teams (Go Birds!), or planning her next big trip. She loves discovering new board games (any ‘Ticket to Ride’ fans out there?) and is always down for game nights with red wine.
