As PPC Team Lead at Seer Interactive, Emma oversees strategy and execution across her team’s portfolio of clients. Her team of PPC experts delivers consistent performance and growth while maintaining margin at scale by embracing machine learning and testing into platform betas and automated bidding strategies. Emma is driven by how fast everything can change in online marketing and the opportunity to leverage platform updates and data-driven insights to stay ahead of the competition.
Emma has 7+ years of paid media experience across numerous channels and industries, including health care from when she worked in-house for a prominent hospital network in the Baltimore-Washington area. Emma graduated from Elon University with a B.S. in Business Administration, Marketing, and a minor in Sales Management.
Emma is from Annapolis, MD, and in the summertime always returns to her hometown for boating, Orioles games, and crab feasts. In her free time, Emma can be found working out, hiking with her pup and husband, watching Philly sports teams (Go Birds!), or planning her next big trip. She loves discovering new board games (any ‘Ticket to Ride’ fans out there?) and is always down for game nights with red wine.