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How We Increased LinkedIn Ads CTR 152 Percent

One size fits all doesn’t work well in PPC given how rapidly the industry changes. Here at SEER, we have a vast array of clients with different goals, KPIs and target audiences and are constantly looking for new ways to get in front of the right people. So, when we needed to grow awareness and […]

Think Twice Before Using Top of Page Bidding in AdWords

What we did While bidding to the top of the page isn’t always the best strategy for paid search, it can be a good strategy depending on your goals, i.e. focusing on clicks or awareness, being the most competitive for certain terms, etc. We recently had a client who was hitting the end of their […]

Three Tales of PPC Geotargeting Successes

With the roll out of bid modifiers by geo, tailoring your PPC strategy to specific geographies has never been easier. We here at SEER have been playing around with a few different ways to think about and test geo strategy. (Please read the following in your best Ira Glass.) Today on our program, three mini […]

Improving Promoted Tweet Results

Are you looking to improve your Twitter advertising?  I wanted to share a few tips on what I’ve seen work well for promoted tweets for my SEER clients.   1 – Try Promoted Accounts in Timeline I know, this isn’t a promoted Tweet but it is.  I don’t care what it’s called, hear me out.  […]

6 Takeaways from Native Advertising vs. PPC

What is Native Advertising & Content Promotion? Native advertising and paid content promotion, from sites like Taboola and Outbrain, are becoming powerful tools for engaging new audiences and expanding the reach of creative content. This method for online advertising provides content within the context of a user’s experience, making the paid content feel less intrusive […]

Breaking AdWords Announcements – A Renewed Focus on Users

The team at AdWords had been teasing about a huge update on 4/22 for better part of a month. Unlike Enhanced Campaigns, minimal  information was provided ahead of time to agencies. 4/22 at 9AM PST has come and gone. The dust has settled. The twittersphere has snarked. So what happened? TL:DR: Keep old toys (for […]

Tested: Google +Post Ads – Turning your Google+ Posts Into Interactive Display Ads

Google rolled out a new display ad variation for eligible advertisers (requirements can be found here) called +Post Ads. This new ad variation allows you to take a post from your Google+ page and turn it into an engagement ad to show throughout the Google Display Network. We were lucky enough to get one of […]

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