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July 21, 2010
Are Seller Rating Extensions A 5-Star Feature?
At the end of June, Google announced new Seller Rating Extensions for AdWords that will show merchant ratings below eligible ads. Since all eligible advertisers have been automatically opted in to this new feature, we thought it would be helpful if we provided a detailed explanation of what Seller Rating Extensions are, whether or not a business …
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July 6, 2010
5 Traits of Successful Internet Marketers
The SEER team has recently started an internship program aimed towards current college students. The goal of the internship is to help us find the next SEO Rookie of the year, or PPC rising star to add to our growing team. The need may not be immediate, but the goal is to have a crop …
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April 28, 2010
So What Exactly Are Google Search Funnels?
Ever kill a high-spend, low converting keyword and see the account take a dive? Ever curious how many of those brand conversions are actually brand conversions? Wondered if you should bid on “review” and “compare” terms? All are very valid questions with very complicated answers. Well, they still don’t have an easy answer, but Google’s …
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April 15, 2010
Promoted Tweets- Are They Worth The Money?
Twitter recently announced that they now have their version of paid search which they are calling “Promoted Tweets”. I am sure most people have read about these by now so I won’t bore you with details on how they work. (But, if you’d like to read more check out this post on Social Media B2B.
At … -
February 24, 2010
How to Use PPC to Help Build a Confident SEO Campaign
Being a company that focuses solely on SEO and PPC (along with Google Analytics to measure and analyze performance), we are often faced early on in potential client conversations with the million-dollar question: Should I focus my online efforts on SEO or PPC? Depending on the potential client’s goals, business model, etc., the conversation may …
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February 8, 2010
Top 10 Most Common PPC Mistakes
At SEER, many of our clients already had a Google AdWords Account they were running internally or one that was managed by a different agency when they come to us. Having inherited and analyzed many of our clients past accounts, below are the top 10 most common mistakes I see being made by both …
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January 11, 2010
Beware of a New Click Fraud Scam on Yahoo’s Search Partners
Recently in one of the accounts I manage on Yahoo, I saw a huge spike in volume.
Unlike most fraudulent clicks that will often cause a spike in your CPA as they do not result in conversions, what made this spike unique is that conversions also spiked over this same period.
Below is the graph of … - Previous Entries »
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