Google i/o ’13 Is Live Streaming More Presentations! Here’s 7 for Marketers to Watch
Google i/o is not just for coders anymore! Us marketers can gain some knowledge too! Google i/o is Google’s big yearly developer conference and it’s happening next week (May 15-17 in San Francisco). This year it seems like they included some interesting ones that I believe the marketing industry would get some use out of. [...]
My #PPC Test That Made Me Ship My Pants
By now, most of us had seen Kmart’s Ship My Pants video. If you haven’t, take the time to watch it before reading, as it’s a gem. (I’d rather you waste time watching that than reading the rest of this anyway.) It went viral shortly after launch and gained a lot of press, which triggered [...]
Mastering PPC: What is an MCC & Why do agencies use it?
Mastering PPC: What is an MCC & Why do agencies use it? When it comes to selecting an agency, one question many clients are concerned with is, who “owns” the AdWords account? Does the agency own the account? Does the client own the account? Will the client even have access to the account? In most [...]
Breaking Down the Silos Event – Thursday, May 16th
Five cross-industry thought leaders will be speaking at the Search Church on how they’ve bridged silos to build marketing synergies, like using social media to amplify SEO efforts or paid search to jumpstart content strategy. Whether you or your company is active in online marketing/advertising or is interested in learning to better manage your online [...]
Mastering PPC: How to Set Up an AdWords or Bing Ads Account
So now that you understand what PPC is, the difference between PPC & SEO or content & search, what conversions are, and all other good stuff that will be useful when developing into a master PPC account manager, you might be wondering, “Well, how do I actually start advertising?” We’ll now go through each step (with [...]
Part Two: Twitter Goals, Ad Selection and Account Settings Tips
About two weeks ago, we discussed Why To, and How To, Start Advertising on Twitter. In this installment, we’re going to take a look at ways to set Twitter goals, select ad types, and optimize account settings. Source- http://carpediemwithjasmine.com/carpe-diem-seize-the-day/ Social media measurement is a hot topic. There are many social media analytics tools measuring and [...]
Mastering PPC: Tracking Conversions
As promised, here is the follow up to my post on defining conversions from last week! We’ll go through the basics of conversion tracking now. There are many methods and means of tracking conversions, but let’s take a look at the two most common, AdWords and Bing Ads conversion tracking. Both of these options are [...]