Luckily the team at Capterra held a conference and invited me to speak at it a few months back. In this video, I am going through some keyword research strategies that apply primarily to doing keyword research for SEO for business to business (B2B) marketers. We discuss the following topics:
Using iGoogle to alert you automatically when new words are getting "hot"
Researching how a top ranking keyword can not drive real business results & what to do about that.
Using Google Insights for B2B marketers
How search trends can change over time, and how to find them
Check out my other in depth keyword research post using Google insights, with screen captures?