Which Digital Marketing Channels Will Be Utilized Most?
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Short Answer? Organic Search.
Most companies will shift from paying for a large portion of their traffic to tasking many organic efforts in-house (read: content, email, video, etc.) to gain traffic organically.
💡 Tip #1 -- Cut Paid Budget
Identify current channels to pause or cut budget for without immediate loss in sales (or short term risk) to allocate to organic channels
💡 Tip #2 -- Brands as Publishers
Demand Gen through content series such as podcasts, webinar and video series -- check out our new video series, Wasteful Wednesday
What we saw in 2007-2009, was a move from: I'm paying for all my traffic to: how can I get some for free?
💡 Tip #3 -- Buy Out Competitors Content
With Amazon cutting affiliate revenue, check what domains are outranking you with affiliate links to own that content.
💡 Tip #4 -- Conversion Rate Optimization
With Google giving less value to organic, and more to paid, you’re losing visibility.