Joanna Lord gave this talk at the SEOmoz Meetup at the Search Church on 5/10/12. She talks about how retargeting has changed, sequencing, rethinking your retargeting goals, and going beyond your own website.
Previous video: Chris Countey - Everything You Need To Know About Google Authorship in 8 Minutes
Coming up next: Rand Fishkin - Manifesto of Content Strategy
About these videos:
This is the 8th of 9 presentations from the SEOmoz Meetup at the Search Church on 5/12/12. I'll be posting each presentation in the order they were given over the next several days. After the last presentation, I will have a link to all the slide decks and an MP3 of the entire meetup.