This project became known as the CEO Swap.
Both Wil and Rand were filmed throughout the week in Seattle and Philadelphia. The recap can be viewed below:
After the swap, Wil and Rand wrote corresponding posts to the Moz and SEER blogs. On the Moz Blog, Wil wrote about what he would change as the CEO of Moz and on the SEER blog, Rand shared his thoughts on some of the things he would change at SEER. Wil even continued the conversation by outlining his final meeting as the CEO of Moz. We hope you enjoy the video!