The focus of the SEER hosted presentations, revolved around Paid Search Marketing; best practices, the impact of mobile, how to leverage Analytics and improving keyword marketing. SEER Interactive’s Wil Reynolds (@wilreynolds) took a break from the stage and moderated while Aaron Levy (@bigalittlea), Crystal (Anderson) O'Neill (@CrystalA) , Rachael Gerson (@RachaelGerson) and Ethan Lyon (@ethanlyon) presented and engaged with an actively participating audience.
The event was not only a knowledge sharing success, but also raised money for the Philadelphia Ronald McDonald House (RMH), an organization where SEER actively volunteers. RMH even graciously raffled a set of tickets to the Phillies game which were awarded to Tusar Barik of Maiden Media.
Special thanks to everyone that came out to the event, the hard work of our amazing SEER presenters, Skout Media for recording the presentations and Uber Philly for offering a portion of car service fares as donation to RMH.
We hope you enjoy the event videos below (listed in order of the presenters) as well as the slideshare of presentations posted here.
Thanks again for your support and we look forward to the next Search Church gathering!
Aaron Levy, SEER PPC Consultant, presents “PPC: Best & Not-So-Best Practices”
Crystal (Anderson) O’Neill, head of SEER PPC Division, presents “Dos & Don’ts of Mobile PPC”
Rachael Gerson, head of SEER Analytics Division, presents “Analytics for Paid Search”
Ethan Lyon, SEER SEO Consultant, presents “Stop Marketing to Keywords (and start marketing to people)”