I do not purport to be some grand social media whiz nor a whizbang local SEO guy, but I felt compelled to write about an experience I recently had.
My new house has some electrical problems, Yeah!!!
I did research on local electricians in the Philadelphia area, obviously I am typical of most people...If you don't already have a recommendation you usually go with a search engine!
I remember seeing vans and BMW Mini's from some company all over the city.
Win #1 — Your branding was memorable, your logo, your BMW mini, etc made you look hip — it doesn't say you are good though
So I do a search for Philadelphia electricians because I never remembered who had those flashy cars with the nice logo. Here's what I find:
Win #2 — You are showing up tops in Google Local
Google is also showing that you have 16 reviews combined, the next closest local company has 1, then all the rest have zero
So of course I click on the reviews to see what people are saying
Win #3 — People sound fanatical about your company, WOW!!! Great reviews!!
So I go to the site…
Win #4 — This site has better calls to action and usability than many e-commerce sites that live and die by conversions.
Does this site look like the website of an electrician? They get my call
They come fix my problem in NO TIME, the guy even vacuumed up every speck of dust he left, and I mean EVERY spec.
Win #5 — I am a fan, I am a loudmouth, I tell everyone I know how great these guys are!
This is the trifecta people of all SEO (local and national) 1 — They were well ranked in local maps which show up above the organic results 2 — They have GREAT reviews and have encouraged people with a great experience to write about it 3 — They practice what they preach, they could have been all flashy and all ranked well, but if they weren't awesome, it wouldn't have mattered.
Last but not least, I just got a LinkedIn request from one of the two partners…HA you found me…now you can create an ongoing dialogue with one of your clients by finding them on LinkedIn…smart!!!!!