If your marketing experience is anything like ours, your wish list is probably just as long as your to-do list. But there’s oftentimes not even budget to even fund these projects, right?
Turns out…you CAN fund those projects.
ICYMI
Hosts
Kim Jones
PPC Team Lead
Dan Lauder
PPC Team Lead
Recap
This webinar is for SEO and PPC practitioners/account managers with a trailing list of marketing initiatives you’d wish you had the budget to dive into. In this hour, you’ll receive steps and strategies on ways to find efficiencies in your account and make data-driven decisions.
What We Covered
How to bring together SEO and PPC data to find areas of inefficiency
How to leverage user intent to serve the right content to the right person
How to use audience research to improve the effectiveness of your campaigns
How to take a data driven approach to where to start your reinvestment of savings
Additional data sources to layer onto Ads performance to find efficiency and growth opportunity
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