SEER Blog

SEO and PR Collaboration with BuzzSumo

Search marketing and public relations are quickly becoming an integrated front. Rather than being at-odds with PR and heightening what seems like the “natural rivalry” between SEO and PR, it helps to see how similar each other’s jobs are and how you can benefit one another. Both disciplines focus on earned and owned media and […]

Winning Your Digital Marketing Pitch

It’s easy to go off track if you’re trying to explain to your boss why you need something changed on your website or when telling a client to make a change on their site. Below are a number of ways to avoid pitfalls & to gain acceptance of your digital recommendations. Do you even know […]

RCS SEO: Measuring Success

Traditionally SEO has been semi-formulaic; we know the factors that play a role in ranking. We analyze both our clients’ and their competitors’ backlinks, keyword profiles and keyword rankings, content and meta data to find opportunities and build strategies. To bolster competitive keyword rankings, we create content and prospect influencers to develop 3rd party content […]

Google Testing New Layout for Mobile Local Search Results

Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:  Before:                                                       […]

Get Your Content On: Social Media Marketing with BuzzSumo

There is only one thing that is more exciting than the new features in BuzzSumo, and that is applying them to your social media marketing efforts. In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who don’t know […]

When it Comes to URLs, Does Size Matter?

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy? Answer: If you are trying to maximize how many people can recall your website domain five seconds after seeing it, then buy disco.ball. You’ve probably seen the internet awash lately in bizarre domain extensions. Speculators, […]

The Power of the Pencil

Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful […]

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