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lm.facebook.com in GA – What is it?

Starting in April 2014, you may have noticed social referrals from Facebook coming into Google Analytics (GA) as source/medium lm.facebook.com and l.facebook.com. These referral visits from Facebook were being reported as visits from an unknown source until Facebook implemented the link shim. The link shim is designed to protect users from having their personally identifiable […]

How Apps Are Changing Search Rankings

At SEER, we believe in being as close to the cutting edge as possible as it relates to the web. Fortunately, one of our own, Nico Miceli, attended Google I/O. One of the things he brought back (other than his fancy watch) was an example of how Apps are changing the mobile search rankings display — and […]

Confirmed: Google Is Removing & Limiting Video Snippets in SERPs

Story Developing – Follow me on Twitter @chadgingrich for updates. Today we started seeing across many clients that video snippets stopped appearing in the SERPs for domains.  YouTube snippets are unaffected, however, it seems that video snippets may be going the way of authorship thumbnails.  No official word from Google yet, however, the change seems to […]

Yahoo Directory Listings: Are They Worth It?

The result of good SEO is traffic, conversions, and community. Recently, a conversation around the value of the Yahoo directory listing came up at SEER, and it turns out that, in most cases, there is no traffic coming from Yahoo directory listings. In gambling terms, what we found in our data was that if you […]

SEER Interns: Instagram Takeover

SEER’s blog is loaded with tutorials, tips, and hints to help fuel a SEO campaign, power PPC efforts, and build metrics using Data Analytics. Although SEER’s team has a plethora of online marketing knowledge – SEER also has another amazing asset: a company dynamic bursting with creative and multi-faceted individuals. To share the behind the […]

Taking the Data-Driven Approach to Guerrilla Marketing

Guerrilla marketing. It’s a term that we’ve heard thrown around town—usually to describe an unconventional idea for promoting a campaign. And that still rings true. Guerrilla marketing has been around for a while now, starting with door-to-door salesmen. But with the evolution of marketing via the digital age, guerrilla marketing has also transformed. Guerrilla marketing […]

12 Awesome Perks of Being a SEER Intern

Passing our one-month mark as SEER digital marketing interns, we have joined didactic training sessions, completed engaging projects, and learned a tremendous amount of SEO knowledge along the way. It’s pretty clear that we love interning at SEER – what better way to share our love than through a gif-filled, all-things SEER favorite list? 1) […]

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