• Bonnie Schwartz Bonnie Schwartz

    August 19, 2010

    Take Advantage of Google Tag’s 30 Day Free Trial

    Recently Google Places launched nationally and on Mobile, “Google Tags”, which allow business owners to highlight important aspects of their business within Google’s local listings and maps. Adding these tags to your local listings is not typically free and costs a flat monthly fee of $25. Currently Google is offering a 30 day Free …

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  • Aaron Levy Aaron Levy

    July 21, 2010

    Are Seller Rating Extensions A 5-Star Feature?

    At the end of June, Google announced new Seller Rating Extensions for AdWords that will show merchant ratings below eligible ads. Since all eligible advertisers have been automatically opted in to this new feature, we thought it would be helpful if we provided a detailed explanation of what Seller Rating Extensions are, whether or not a business …

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  • Aaron Levy Aaron Levy

    April 28, 2010

    So What Exactly Are Google Search Funnels?

    Ever kill a high-spend, low converting keyword and see the account take a dive? Ever curious how many of those brand conversions are actually brand conversions? Wondered if you should bid on “review” and “compare” terms? All are very valid questions with very complicated answers. Well, they still don’t have an easy answer, but Google’s …

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  • Brett Snyder Brett Snyder

    March 8, 2010

    ADAPT for SEO Success in Our Constantly Changing World

    In a recent blog post, the Google Search team announced that 540 quality search improvements were made to the ranking algorithm in 2009 alone, an average of 1.5 improvements per day.  In an industry that literally changes on a daily basis, it is vitally important for SEOs to constantly question our tactics, and subsequently adjust …

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  • Wil Reynolds Wil Reynolds

    December 14, 2009

    Develop buying guides & glossaries – get SEO rewards

    Today SEO Blackhat actually showed yet another threat to the traffic you get from your top rankings – Google answering queries that are in the form of questions in Google suggest – meaning for those of us that get “what is XYZ” queries driving traffic might see less traffic coming from those terms.
    Being a good …

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  • Rachael Gerson Rachael Gerson

    December 8, 2009

    Google Real Time Search

    Among the many exciting exciting announcements Google in the past 24 hours (Google Goggles, favorite places, Chrome for Mac, extensions for Chrome), the one that has people all a-twitter is Google Real Time Search. And now we can all see it live.
    To see Google Real Time Search results, go to http://www.google.com/trends and select one …

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  • Rachael Gerson Rachael Gerson

    December 4, 2009

    Google Visual Search and “Inside the Mind of Google”

    During CNBC’s hour-long special, “Inside the Mind of Google,” Google Product Manager Harmut Neven demoed a potential new product: Google Visual Search. With Google Visual Search on an Android phone, a searcher can simply use the smartphone to take a picture then search with that image. Google should be able to recognize …

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