• Aaron Levy Aaron Levy

    July 21, 2010

    Are Seller Rating Extensions A 5-Star Feature?

    At the end of June, Google announced new Seller Rating Extensions for AdWords that will show merchant ratings below eligible ads. Since all eligible advertisers have been automatically opted in to this new feature, we thought it would be helpful if we provided a detailed explanation of what Seller Rating Extensions are, whether or not a business …

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  • Wil Reynolds Wil Reynolds

    November 6, 2007

    Automated E-commerce SEO – how to kill your competitors that use them.

    We recently had the pleasure of working on a seasonal site, in a hectic business! What a fast pace, and then after their peak season, BOOM all traffic falls off, I am still recovering from the mental anguish and long nights but it was a BLAST, now that I can dust myself off a bit, …

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  • Wil Reynolds Wil Reynolds

    June 26, 2007

    Home Depot Grill Finder – A useful tool if you can find it

    Internet retailer recently profiled an amazing tool built by Home Depot to help even the most novice outdoor chef pick the right grill. While I hate the web 2.0 label, this tool is what the web should be about in web 1.0, 2.0, or 3.0…the development of tools that helps to make information retrieval …

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  • February 8, 2007

    Online Reservations: The Place Where “Don’t Call Me, I’ll Call You” Does NOT Apply

    You know what I can’t stand!?!? Companies that have online reservation forms that don’t work. The whole point of filling out an online reservation form for a service is that I don’t want to have to follow up with you! I want you to contact me regarding my reservation. I don’t …

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  • SEER SEER

    October 18, 2006

    Performance Bike is lucky I really wanted that jacket

    Let me start by saying I’m a member of Performance Bikes‘ newsletter. I get an email from them on average every two business days. What a perfect example of how marketing can be overdone. With this frequency, readers will get sick of nonsense emails and eventually unsubscribe. In an attempt to get their specials in …

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  • SEER SEER

    August 17, 2006

    Google Checkout and Open Source

    Google has launched a new product called Google Checkout. It allows for consumers to make purchases in participating stores across the web with only one login and password: their google account.
    Why consumers like it:
    They have less chance of getting spam & unwanted newsletters. A consumer’s personal information is spread out less across internet shops, and …

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