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May 24, 2010
How would you handle a 1.6 Million Dollar Mistake?
Today I had the fortune of reading this post over at Zappos. (found via techmeme.com)
I feel horrible for them, but loved how they handled it. And stayed true to their “customer first” ways.
I encourage EVERYONE to read this then put on your manager/CEO hat. And when you read it you, and only you will TRULY … -
February 24, 2010
How to Use PPC to Help Build a Confident SEO Campaign
Being a company that focuses solely on SEO and PPC (along with Google Analytics to measure and analyze performance), we are often faced early on in potential client conversations with the million-dollar question: Should I focus my online efforts on SEO or PPC? Depending on the potential client’s goals, business model, etc., the conversation may …
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February 15, 2010
Avoiding Client SEO Failures – our near huge mistake
In preparation for a panel presentation I was invited to at SXSW titled “we f*cked up. Now What? Exploring failure, together” – with our pals at Happycog and some new pals like Tracey Halvorsen of Fastspot.
As I set down over lunch with the guys and girl above, I started thinking about what I could share, … -
January 21, 2010
Hiring Fail – The hard lessons learned hiring & firing over 30 Search Professionals
My SEO career started in 99 at NetMarketing (love those guys) where I managed a team of about 5 interns. Then I went to Aon for 3 years where I had no team I was responsible for to now at SEER where we have a team of 17 search professionals and 2 admins. So …
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September 3, 2009
SEER is looking for the SEO rookie of the year, you game?
Hi There, SEER Interactive is looking for an SEO ROOKIE to join our team of all stars.
We are fully aware that our most successful SEO team members often came from backgrounds having very little to do with the Internet or search engines. As such we are putting out a call for people … -
June 4, 2009
Does SEO team proximity have an impact on SEO success?
I have been doing SEO for 11 years, that means that basically every day for the last 11 years, I have woken up my focus was on getting sites to rank better. In that time I have managed remote teams, worked as part of a team in IT, worked as part of a team in …
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January 16, 2009
If you get happy when others fail – you lose NOT THEM!
Non-SEO related post coming…
So while writing a different blog post I got inspired to write another one…
Look at this video of Blendtec blendersAt about 1:37 the Blendtech CEO Tom Dickson experiences some problems blending a RAKE! Notice someone in the crowd says GET THIS UP ON YouTube TODAY, you gotta get [XYZ's laptop now]…this …
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