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July 26, 2010
Detect Hacking attempts with Google Analytics
If someone was attempting to break into YOUR site, use YOUR bandwidth, or even use YOUR site to launch attacks against OTHER sites, would you know? How would you know? When would you know?
Would you be able to detect the attack and stop it before it caused any damage? Or would you be stuck … -
October 12, 2009
Bounce Rate Analysis for SEO
This past Affiliate Summit I had the pleasure of speaking on many SEO factors, this time I discussed evaluating bounce rates, and how to get more from your SEO campaign without increasing rankings.
Some keywords unfortunately tank well on pages that you do not wish they pulled rankings for (like a homepage), this is expecially big … -
September 21, 2009
An Important Analytics Distinction: Bounce vs Exit
Bounce rate can be an incredibly helpful metric, particularly when trying to not only drive more traffic to your website but trying to get more of that traffic to convert. However, it’s vitally important to understand what bounce rate is, how it differs from percent exit, and where you can potentially misunderstand the data.
So … -
February 18, 2009
Search Marketing Companies – phone tracking can save your budgets!
Search marketing budgets are not safe, many agencies are seeing cuts in search spend, there’s one simple way to make sure your clients are not cutting budgets on something that really is working…close the holes in the lead tracking process.
Today Laura, sent out this post on Google Analytics integration with phone tracking and Liveperson. … -
October 24, 2008
How To Get (or Give) 30,000,000 Links
Let’s play a game. What do all these sites have in common:
Philly.com
Compact Appliance
MSNBC
Hewlett-Packard
Centers for Disease Control & Prevention
AARP
MLB.com
Cornell University
Pontiac
Sports Illustrated
Ok – how many people came up with this: they all use Omniture as an analytics tool? If you did, you get partial credit because that’s only half the story.
Let’s examine part of the … -
April 15, 2008
Being Arrogant – A great way to lose on the web (Omniture Vs. IndexTools)
Since I don’t really “DO” web analytics and instead advise from a distance, maybe I am uninformed, but after reading this blog post it got me thinking about this quote in particular from a person at Omniture on the recent purchase of Indextools:
“We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics …
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March 6, 2008
Google Analytics Benchmarking – Opportunities & Problems
Hello Friends,
I should be sleeping right now, but I read something that I had to briefly write about. I was just in Vegas last week, presenting on how to future-proof your SEO strategy and I mentioned keeping an eye on Google / Yahoo etc using data on your site in helping them determine relevancy for …
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