SEER Blog

Client Meetings: Separating Fear From Reality

We’ve all been there. You wake up at 5am, take a hot shower, throw on your shiny shoes and your nicest button down, and head into the office as early as possible. Armed with nothing but a slide deck, you prepare yourself to face the inevitable: it’s the day of your first client meeting, and […]

Get Your Content On: Social Media Marketing with BuzzSumo

There is only one thing that is more exciting than the new features in BuzzSumo, and that is applying them to your social media marketing efforts. In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who don’t know […]

Google Reporting Live From…Your TV?

As we know, Google is constantly expanding the scope of its business in all directions.  Constant engagement with their users in innovative ways is at the crux of Google’s business model.  Whether we are talking search, social, mobile or any other aspect of the Google’s business, this engagement increases the value they can provide to […]

Mobile Ad Extensions Replacing Ad Copy

If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions.  New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.  About a year ago though, Google announced extensions are going to […]

When it Comes to URLs, Does Size Matter?

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy? Answer: If you are trying to maximize how many people can recall your website domain five seconds after seeing it, then buy disco.ball. You’ve probably seen the internet awash lately in bizarre domain extensions. Speculators, […]

The Power of the Pencil

Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful […]

The Case for Closed-Loop Web Analytics

Our philosophy at SEER on the role of analytics for clients is pretty simple.  Our goal is to provide the right information at the right time so that client decision makers can make better decisions with greater confidence.  This goes far beyond basic reporting and actually starts with a deep understanding of client strategy (digital […]