Blog

AdWords’ New Website Call Conversions – SEER’s Beta Experience

This week, Google introduced a new feature for AdWords — Website Call Conversions. Well, at least it’s new to most people. It’s actually been in super secret secret beta status since at least October 2013. (Image Credit) And from what I hear, there was an even more alpha version of it before that. Needless to […]

Agencies and the Culture of “Startup”

Hi there! I’m Emily Allen, I manage HR, recruiting, and employee development at SEER Interactive. Approaching my one year anniversary at SEER, and looking forward to many more, I hope to share some things I’ve learned about culture, growth, and people in a tremendously fast paced, highly ambitious, and truly awesome digital marketing agency. From […]

Reaction to AdWords Close Variant Changes

This week Google announced another big AdWords change that will soon impact campaigns, but this time the change is a bit more familiar. Starting in late September, Google will apply close variant keyword matching to all exact and phrase match keywords. Close variant matching is already an optional setting (which will now be mandatory) within […]

So You Have a Ton of Big Data, Now What?

Collecting, storing, and managing big data can be an invaluable asset for a business; however the thought of analyzing a copious amount of data – even if it does reveal a hidden company gem – can appear to be an exhausting, time-consuming, and repetitive process. As SEER interns, we had the amazing opportunity to research […]

8 Months at SEER

When I first started working at SEER, a friend sent me this meme: To which I responded, “Har har har”, and nothing more because I actually had no idea the extent of exaggeration/accuracy this stupid internet meme might represent. My story is similar to many young professionals. About a year ago, I was a fresh […]

Pinterest: The Must-Have Social Media Platform

These days it seems like there’s a new site that pops up every day claiming to be the next best thing when it comes to promoting your business, but does your site really need another social media platform to manage? Well, if you’re going to add additional social platform to your roster, Pinterest is the […]

Digital Advertising & Offline Media: Your Business’ Tag Team Champs

In 2014, digital advertising can have so many meanings to so many different people, companies and agencies.  Regardless of what it means to you, it is extremely powerful.  I could be a little biased considering I work at SEER, a digital agency, but online marketing may be the most important investment, other than in employees, […]