Blog

Mobile Ad Extensions Replacing Ad Copy

If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions.  New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.  About a year ago though, Google announced extensions are going to […]

When it Comes to URLs, Does Size Matter?

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy? Answer: If you are trying to maximize how many people can recall your website domain five seconds after seeing it, then buy disco.ball. You’ve probably seen the internet awash lately in bizarre domain extensions. Speculators, […]

The Power of the Pencil

Ah, the digital world. It’s a blessing and a curse. Every day, new technology emerges from Silicon Valley, 15 year old kids’ basements, and Fortune 500 companies. And while these technologies can certainly take our work to new heights, I’m here to advocate that we use them in tandem with a very simple, very powerful […]

The Case for Closed-Loop Web Analytics

Our philosophy at SEER on the role of analytics for clients is pretty simple.  Our goal is to provide the right information at the right time so that client decision makers can make better decisions with greater confidence.  This goes far beyond basic reporting and actually starts with a deep understanding of client strategy (digital […]

RLSA Increases Brand Conversions 71 Percent

This is a tale of a client looking to optimize their PPC brand campaign. They knew showing PPC ads for branded terms was valuable to their business (if you’re wondering what that value is check out my colleague, Harris Neifield’s, blog that answers that very question) but they were having a hard time digesting the […]

Search Marketing: A Daytime Love Story

Most people believe that finding the right companion they will spend most of their life with is the recipe for happiness, and spend countless hours trying to do so.  What they fail to consider, however, is the time they will spend with the other half is approx. just over 1.5x the time they will spend […]

SEER PSA: Check Your GDN Magazine Ads

Though it may seem like forever ago in paid-search land, back in May Google changed all text ads on the display network to ‘magazine display ads’. Three months later, you are probably asking- why should I care? What do they look like again? Here is what Google sent out as an example of the new […]