SEER Blog

RCS SEO: Measuring Success

Traditionally SEO has been semi-formulaic; we know the factors that play a role in ranking. We analyze both our clients’ and their competitors’ backlinks, keyword profiles and keyword rankings, content and meta data to find opportunities and build strategies. To bolster competitive keyword rankings, we create content and prospect influencers to develop 3rd party content […]

Google Testing New Layout for Mobile Local Search Results

Google has made it pretty obvious that it’s prioritizing mobile user experience this year. Over the weekend, I noticed an update to local results on my phone:  Before:                                                       […]

Client Meetings: Separating Fear From Reality

We’ve all been there. You wake up at 5am, take a hot shower, throw on your shiny shoes and your nicest button down, and head into the office as early as possible. Armed with nothing but a slide deck, you prepare yourself to face the inevitable: it’s the day of your first client meeting, and […]

Get Your Content On: Social Media Marketing with BuzzSumo

There is only one thing that is more exciting than the new features in BuzzSumo, and that is applying them to your social media marketing efforts. In this post I will outline some new BuzzSumo features and share some practical ways you can use them. Just an intro for those of you who don’t know […]

Google Reporting Live From…Your TV?

As we know, Google is constantly expanding the scope of its business in all directions.  Constant engagement with their users in innovative ways is at the crux of Google’s business model.  Whether we are talking search, social, mobile or any other aspect of the Google’s business, this engagement increases the value they can provide to […]

Mobile Ad Extensions Replacing Ad Copy

If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions.  New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.  About a year ago though, Google announced extensions are going to […]

When it Comes to URLs, Does Size Matter?

Pop quiz: You’re buying a website domain. You sell disco balls. Disco-ball-fever.com is $200. Disco.ball is $20. Which one do you buy? Answer: If you are trying to maximize how many people can recall your website domain five seconds after seeing it, then buy disco.ball. You’ve probably seen the internet awash lately in bizarre domain extensions. Speculators, […]